Why it’s good WVU’s basketball programs had a much-needed ‘refresh’
In watching WVU’s basketball programs over the past week, something has become very clear to me. Both Mountaineer programs are or will be benefitting from a fresh start. One, Mark Kellogg’s women’s program, already showed that. The way the Mountaineers battled top-seed Iowa, Caitlin Clark and (many would say) the officials in the NCAA tournament […]
Cooking up an effective media buying and placement plan is a Wheelhouse specialty
Successful media buying means research and a comprehensive understanding of the target market, the overall brand strategy, and the goal of the campaign. It’s what makes Wheelhouse Creative LLC stand out in the marketing space. Allow agency Vice President Scott Holt to explain our recipe for success. “Think of the most elegant fine-dining experience of […]
Turning down post-season hoops bids — was Crean right?
Older, get-off-my-lawn college basketball fans had to give a silent cheer when Tom Crean, the former head coach at Marquette, Indiana and Georgia, cut loose of strong words while serving as an analyst on the NIT bracket reveal on ESPN2. He railed against teams like St. John’s, Ole Miss, Pittsburgh, Oklahoma and Memphis for turning […]
Versatile graphic designer Matt Myles a perfect symbol for Wheelhouse Creative
Wheelhouse Creative LLC graphic designer Matt Myles is always busy. Like always. A native of Warwood in Wheeling, W.Va., Myles probably wears more hats than anyone at the marketing agency. Want a top-shelf website designed? Matt is the man. Digital and print graphics? Matt. Logo design? Social media? Matt. Oh, and photography? Yep. Matt Myles. […]