Coke is it! Have a Coke and a Smile! Everyone has heard of Coca-Cola, right? Just when you think that a company couldn’t do any more to market its product, Coca-Cola rolled out its “Share a Coke with ….” Campaign. It is brilliant. It has people searching for that can of Coke that precisely describes […]

For the past couple of years, my law firm has advertised on television, radio, and billboards. Before that, we basically just had ads in the phone book. During the past two years or so, I came to realize how important it is to have a team of professionals who are constantly examining the message that […]