Cooking up an effective media buying and placement plan is a Wheelhouse specialty

Successful media buying means research and a comprehensive understanding of the target market, the overall brand strategy, and the goal of the campaign.

It’s what makes Wheelhouse Creative LLC stand out in the marketing space.

Allow agency Vice President Scott Holt to explain our recipe for success.

“Think of the most elegant fine-dining experience of your lifetime and how from the time you entered the space until the time you left, everything was coordinated to work in harmony,” Holt said. “While that may not be the first comparison that comes to mind when you think of media buying, it certainly explains the combination of art and science that ensures a message is properly prepared and presented to deliver something memorable.”

We help you get phones to ring. We make widgets fly off the shelves. We motivate consumers of media to act.

“Just like a chef selects the perfect ingredients to complement each other, a media planner chooses the right media channels to reach their target audience,” Holt said. “They consider factors like demographics, interests, and media consumption habits to create a balanced media mix. Both chefs and media planners aim to create an experience. A chef uses ingredients and flavors to create a delicious and memorable meal. A media planner uses different media platforms and messages to tell a story, engage the audience, and ultimately drive a desired action, like visiting a restaurant or making a purchase.”

Indeed, people don’t consume media singularly. They are watching TV and checking their phone, listening to the radio while surfing the net. We know this. We plan for this, and we execute media buying better than anyone in the business. We take time to get to know our clients and their consumers and then we place their ads where they will have the most impact.

“While the tools and goals differ, both chefs and media planners share a core skill: the ability to carefully select and combine elements to create a desired outcome, whether it’s a delectable dish or a successful marketing campaign,” said Holt.

So, give Wheelhouse Creative LLC a call at 304-905-6005. Allow us to cook up a delectable media buying and placement package for your business today.