A behind-the-scenes look at the creation of Country Roads Trust — which includes Wheelhouse — and the company’s task

It’s refreshing, isn’t it? For once, West Virginia is leading the pack instead of sniffing tails. I refer, you might have guessed, to the Country Roads Trust LLC group that will obtain contributions to create Name, Image and Likeness opportunities for WVU athletes. There’s not a like company set up for Pitt. Or Penn State. […]