New WVU baseball coach Steve Sabins has much he can capitalize on
The message came across X, the format formerly known as Twitter. The message came across about WVU’s baseball team. “The 2024 team will always be remembered,” it read. “The culmination of work and sacrifice put forward by (Coach Randy Mazey), players, and staff made it possible. The passion and generosity of fans and supporters made […]
Meet Pat Monahan — Wheelhouse Creative video production specialist extraordinaire
Video production specialist Pat Monahan loves a challenge. That’s why he fits in perfectly at Wheelhouse Creative LLC. It’s also good he loves a challenge because his competitive brother, creative director Joe Monahan, works by his side. They push each other — which benefits the entire Wheelhouse team and – especially – the marketing agency’s […]
Examining, ranking WVU’s sports programs over a decade
West Virginia University fans are quick to back a winning team. On Tuesday, for instance, I was receiving texts from Mountaineer fans asking where they can get tickets to the NCAA Super Regional involving WVU’s baseball team. Is West Virginia now a baseball school? I chuckle because I’ve heard the word “baseball” swapped out for […]
Striking a balance with brand consistency and creative fatigue
In the world of marketing and branding, two seemingly conflicting forces often come into play: the need for brand consistency and the danger of creative fatigue. On one hand, maintaining a strong and recognizable brand is essential for building trust and loyalty with your audience. On the other, sticking to the same formula and visuals […]