Keys to making your marketing dollars count
Picture this: your business is a rollercoaster, soaring during peak seasons and dipping in those quieter months. It’s a familiar challenge for many of us, and it can make measuring marketing success feel like trying to hit a moving target. But don’t worry – even with these ups and downs, you can make sure those […]
Is it time for West Virginia high school basketball to have a shot clock?
Wheeling Park boys basketball coach Micheal Jebbia said the topic surfaces every year when the high school advisory board (eight boys and eight girls coaches) meets. The topic, that is, of a shot clock in West Virginia high school ball. As was pointed out Tuesday by Yahoo! Sports AM, the shot clock transformed the NBA […]
A thank you letter to WVU women’s basketball player JJ Quinerly
Throughout the years, my writings have mostly relied on research. I learned as a journalist before turning to marketing to check and double check. I learned to seek the truth, which sometimes might be hidden from plain view. But this? This is simply a thank you letter. A thank you to WVU senior guard JJ […]
A way to build trust? Video testimonials are a Wheelhouse specialty
In today’s digital world, trust is one of the most valuable assets a business can cultivate. One of the most effective ways to establish trust and credibility is through video testimonials. Unlike written reviews, which can sometimes seem fabricated or impersonal, video testimonials allow real customers to share their experiences authentically. Seeing and hearing a […]