It’s time the NCAA gets away from awarding home games in the women’s hoops tourney
As a WVU alum, it hurt watching the Mountaineer women’s basketball season go out with a thud in the NCAA tournament. West Virginia couldn’t score inside. The team couldn’t score outside. Star JJ Quinerly was held to eight points. It was tough to watch after the Mountaineers entered the game with a 25-7 record. Of […]
Crafting an effective media buying and placement plan is a Wheelhouse specialty
Successful media buying means research and a comprehensive understanding of the target market, the overall brand strategy, and the goal of the campaign. It’s what makes Wheelhouse Creative stand out in the marketing space. Allow agency Vice President Scott Holt to explain our recipe for success. “Think of the most elegant fine-dining experience of your […]
When it comes to WVU’s NCAA snub, don’t miss the real point
Growing up in West Virginia I’ve known a lot of Bubbas. I do not, however, know University of North Carolina athletic director and NCAA Selection Committee chair Bubba Cunningham. I don’t know if he’s a good guy. I don’t know if he’s a bad guy. Yet what I do know is by almost every metric […]
Keys to making your marketing dollars count
Picture this: your business is a rollercoaster, soaring during peak seasons and dipping in those quieter months. It’s a familiar challenge for many of us, and it can make measuring marketing success feel like trying to hit a moving target. But don’t worry – even with these ups and downs, you can make sure those […]