How the popular Panhandle golf commercial was put together by Wheelhouse
One of the most popular commercials Wheelhouse Creative LLC ever produced is known in-house as simply “the Panhandle golf commercial.” In the Ohio Valley, you’re seeing it air again now that spring is in the air. Yet there was nothing simple about the construction of the fun 30-second spot for Panhandle Cleaning & Restoration, a […]
It’s time the NCAA gets away from awarding home games in the women’s hoops tourney
As a WVU alum, it hurt watching the Mountaineer women’s basketball season go out with a thud in the NCAA tournament. West Virginia couldn’t score inside. The team couldn’t score outside. Star JJ Quinerly was held to eight points. It was tough to watch after the Mountaineers entered the game with a 25-7 record. Of […]
Crafting an effective media buying and placement plan is a Wheelhouse specialty
Successful media buying means research and a comprehensive understanding of the target market, the overall brand strategy, and the goal of the campaign. It’s what makes Wheelhouse Creative stand out in the marketing space. Allow agency Vice President Scott Holt to explain our recipe for success. “Think of the most elegant fine-dining experience of your […]
When it comes to WVU’s NCAA snub, don’t miss the real point
Growing up in West Virginia I’ve known a lot of Bubbas. I do not, however, know University of North Carolina athletic director and NCAA Selection Committee chair Bubba Cunningham. I don’t know if he’s a good guy. I don’t know if he’s a bad guy. Yet what I do know is by almost every metric […]