Cooking with the Wheelhouse Creative Director


As a child, art class was always my favorite. You can never be wrong, no matter how good or not so good you are at it. Being a graphic designer by day and a crafter by night keeps my brain in a creative state. I personally enjoy taking old school crafts and adding a modern twist to them. I feel, with the hustle and bustle of the world today and having everything so readily available, it is relevant to take the time and learn the patience that comes with completing a project that takes a significant amount of time. Possibly learning a little bit about yourself along the way. I want to keep some of these skills alive and creating some pretty cool artwork that I will be able to pass down to future generations.
Let’s talk about these skills. Some are easy to learn and others require lots of patience and with a few screw-ups to conquer along the way. There may have been a few nights sitting on the couch with a huge ball of yarn that had become so entangled that I decided it is better to toss and admit defeat than to lose my mind over the hours it would take to try to untangle the horrible mess. I can handle the $5 loss to save my sanity! I’ve also experienced cutting fabric slightly too short a few times because I forgot to factor in the seam allowance. This required that I remember to cut the rest of my pattern too short to save the work I currently had invested into the project. All of those headaches just because math was never my strong suit! But, I guarantee once you finish one of these projects, it becomes an addiction. The gratification you get from these projects when it comes time to show it off to everyone is intoxicating and extremely exhilarating.
Now for my current project, a series of Alice in Wonderland themed cross stitch patterns. Being very tedious and extremely time consuming, I currently have been working on this particular series for about a year and a h
alf and I have only completed two of the five patterns. Alice is the last one I completed taking about a year’s time. I had to re-start Alice after being about 45 hours into the project. I realized that the creator of the pattern did not have their dimensions correct and I had unfortunately cut my cloth too short for the pattern to fit. Talk about testing one’s patience! It had been sitting on my end table for about two weeks staring at me, crushing me little-by-little every time I looked at it! Not wanting to admit defeat, my husband finally threw it away encouraging me to move forward. After restarting Alice, and having my patience tested for a year, I was finally able to say that I finished! It ended up being well over 300 hours and about 70,000 handmade stitches.
I want to encourage everyone to find their inner Mad Hatter and start creating! Once you have finally finished that long drawn out project, the pride you receive from making something by hand is definitely something to write home about.
One of my first experiences in the advertising field was my stint at Stone & Thomas in Wheeling. I was the stat camera operator. My job was to make “PMTs” of any paste-up the designers put together. Seems archaic compared to the super-fast layout we now have on computers. Cutting and pasting with a “waxer,” using a roller to make sure the art was flat enough so shadows didn’t appear when the camera shot. Oh, those were the days.
As I said, I cut my teeth on the camera as I slowly worked my way into the design department. One of my first projects was to do one of the store’s “Wednesday Specials” – an ad we ran, believe it or not, every Wednesday featuring a product bought especially for a deep discount.
I got to work with Larry Cooper, the small electronics/kitchen buyer. A fun guy who, as I remember, dyed his hair deep black every three months and ate tuna and pineapple every morning.
That particular Wednesday, Larry had a special buy on Dirt Devil sweepers. A great price at $99.99. I liked Larry, so I took my time and produced what I thought was a great ad. I took the old feel of the Wednesday Special and reworked it. Crafting with my heart an ad that would go down in history at Stone & Thomas…one to be hung in the break room and admired for generations. It was my turning point. The ad, when presented to my colleagues, was highly praised.
“This guy is going somewhere!”
“This ad may be the best thing we have done all year!”
I was bathed in praise. I reveled in this and knew I had found my calling. I felt like a rock star when we called Larry to present this masterpiece to him. He sauntered into the office his usually contagious smile and looked at my Rembrandt.
“This is a beautiful ad!” he spouted. “A truly beautiful piece of work. I think this is one of the best ads I’ve seen come out of this department!”
I beamed in the corner. I had done it…I had created the greatest ad ever.
And then…it happened.
“A beautiful ad.” Larry continued. “It won’t sell any (expletive) sweepers…but it is a beautiful ad.”
The room went silent. A cold shiver ran the length of my spine. My ad…my beautiful ad…how could it not sell any sweepers?!
Larry argued his point with the head of the department while I sat numb in the corner. It was decided that the ad, the masterpiece of the sixth floor, would run as is.
Not one sweeper sold that Wednesday. The ad, though a thing of beauty, wasn’t on point. I didn’t emphasize the price point enough. The following week, we ran it again as Mr. Cooper wanted. The result – a sellout.
The lesson I learned that day…just because it looks good, it may not be on point.
The hubby and I used to travel quite often pre-kids. The anticipation of the trip was fun – getting my hair and nails done, tanning, new wardrobe, the works! Since the kiddos were introduced into our lives, we continue with memorable vacations and family trips. BUT, it’s the adventures minus the rugrats that can be stressful.
Recently, we had an out-of-town wedding in Jamestown, NY. When I first learned of this, I sighed. I’m sure I’m not the only one out there that feels like this, right? Thinking of the preparation this entailed was overwhelming for a two-day trip. We have to find sitters for the kids, find a sitter for the dog, buy and coordinate outfits, pack the kids and us, etc. I was exhausted thinking about everything leading up to the weekend. So we (meaning I…lol) were able to get everything organized for our kids-free, weekend getaway. My parents picked up the kids and we were off.
We had three and a half hours of drive time. Of course, we started out our trip anxious about leaving the kids, the dog, and wondering what we forgot. And then, it hit us…SILENCE. The silence brought sense of calm and then the words just flowed. It was the first time in a long while we were able to talk without interruption, and oh did I mention the sound of silence? We were able to take in the scenery and enjoy light-hearted conversation without little voices chattering in our ears.
Once we got to our destination, we checked in to our hotel, got ready and walked over to the venue. It was perfect. The ceremony and reception were less than 100 yards from the hotel at the Jamestown Gateway Train Station. No DD needed, WHOOHOO! We enjoyed the food, drinks and conversations with friends and complete strangers. I do not think I smiled and laughed so much in a while. A night much needed!
I guess I wanted to share this because regardless of all the hustle and bustle leading up to this trip, it was worth the few hours of reminiscing with my husband and enjoying each other’s company. We needed that moment of being fun again, feeling carefree and experiencing silence. Our batteries were recharged, so on the drive home we planned our next getaway…VIVA LAS VEGAS!
Living in the digital age can be very overwhelming. Having so much information at the touch of a button it is quite easy to go into digital overload. If your company is looking to take the social media plunge but far to confused where to start here is a guide to get you started with Instagram.
First off, posting on Instagram is quick and easy, with a click of a button you have the ability to post to other platforms simultaneously (Twitter, Facebook and Tumblr) which in turn saves time while reaching a much larger audience.
How to engage with Instagram’s followers you ask? Ask questions, when posting your photo’s, you are more likely to get engagement in your posts if you ask a question. Something like, what’s your favorite item or how many people prefer this to this?
Post visually compelling images, this will get you on your way to more followers and customers who will engage with your images, in turn reaching more potential customers.
#Hashtags – two should suffice. Anymore and users might feel like you are fishing for compliments and likes. Using hashtags that are relevant to your business or industry will get you the most return.
Hopefully this quick guide to Instagram is the digital nudge that your company needs to get your social media accounts rolling. If your company is ready to move to the next level with social media, give us a shout we would love to help out.
Parenthood. For some, it is something they’ve always known they wanted. For others, the thought strikes fear into their very soul. For years, I considered myself among the latter. Why would I want to give up doing whatever I wanted to do whenever I wanted to do it? It took me 42 years to get here. I’m set in my ways. I don’t want the complications, the responsibility or the extra work. Suffice to say, when my wife began to press me about having a child a few years after we were married, I was dubious to the whole proposition.
Having worked in video production for the last 17-plus years, I am very used to doing research…I research equipment, I research software, I research the clients that we work for in order to come up with ideas to get their message right. In my field, I can’t afford to make bad decisions. Bad decisions are costly, and deciding to become a parent is one of the biggest decisions one can make. So, I began to do what I do. I started speaking to friends, family and anyone else I could find who had done the parenting thing. Overwhelmingly, the reviews were positive. No parent that I knew said they wouldn’t do it again, but every time I was about to walk away feeling better about the whole parenting thing, they would have to throw in the part about my life never being the same, and what a commitment it was, both emotionally and financially, and how they rarely had time for themselves anymore. I’m sure they all meant well, but that last part always put me squarely back on the fence.
In the end, I realized that no amount of research would lead me to an answer. I’m either going to do it, or I’m not…but it still scared me. What if I don’t? Will I regret it someday? Will my wife resent me at some point? How bad could it be? Am I destined to keep talking to myself like this? Fine. I’ll do it.
Two years later, my daughter was born. I had heard all along what a joyous occasion it would be. When she finally arrived, honestly, I felt, for lack of a better description, shell shocked. Wait…I’m supposed to be overjoyed. Why am I not overjoyed? Am I destined to become the worst dad ever? Am I going to be talking to myself like this again??? Now I was worried.
Eventually, all the noise and activity of the event had passed and we got her home. As she was lying in her crib looking up at me, I finally saw her for the first time. I mean, really saw her…without someone shaking my hand in congratulations, without a nurse telling us what we needed to do for her for the first few months and without all the activity of the hospital setting. I stared into those deep blue eyes (which 16 months later she has managed to keep), and wondered why I hesitated. If I might borrow a line from Axl Rose, whom I don’t believe I’ve ever quoted about anything…“I’d hate to look into those eyes and see an ounce of pain.” I have to admit I was completely unprepared for the power she would have over me.
A year and a half into the fatherhood thing, I have very little time to myself. I don’t do all the things I want to. When I come home from work, the evening hours are ruled by her until she goes to sleep. My life resembles nothing of what it used to… and I wouldn’t change any of it. I am not the same person I was before. She has changed me in ways that I am only beginning to discover and now I cannot imagine life without her. So do the things that scare you. Often, you come out better than you were before. Gratuitous photo attached. Hey! I’m a proud father.
The first time I actually experienced raw, brute power was when I fired up my first tractor. It was a 1959 Allis Chalmers D14, bright orange and covered in grease and oil. It was dirty, ugly and beat to crap, but I fell in love with it just the same. To think I almost refused to buy it is almost more than I can take.
The Allis came with the farm. We were in the process of buying several acres in the country to use as a camp. We had no intent of living there. The place came with a house, a barn, an old tractor and a beat up old Ford F150. My original intent was to tear down the barn and to try to convince the owner to keep their ugly truck and tractor. I remember the woman sitting down in front of me, taking my hands in hers, and saying, “Trust me. You will need both the truck and the tractor.” She was right.
The tractor didn’t work when I first got it and I was about the most un-mechanically inclined person in the world back then. I went on the Internet, searched for instructions and found that there were forums and groups out there dedicated just to this brand of tractor. I first changed the oils – there were several kinds of oil that needed changed. Next came the spark plugs, the plug wires and finally cleaned out the carburetor. I poured in some fresh gas and turned the key. Ever since that day, my old D14 has always turned over on the first try.
Long story short, I bought the truck and tractor along with the farm. The folks living there before we bought the place collected junk, all kinds of junk. That junk had to be moved. In comes the tractor. I put a boom on the back, hooked up a chain and started lifting and moving things like old car axels, car frames and I-beams. That old tractor could lift just about anything. There was an old house nearby that had burned down and had been removed. The old sandstone foundation stones were still there, so we fired up the old Allis and soon we were building a formal garden out of giant sandstones. I remember trying to move those stones with a pry bar. It was back breaking. The Allis didn’t care. It could lift anything.
That first winter I was thrilled to be able to burn wood for heat. That meant that I had to drag trees out of the woods. Once more, the old Allis came in handy. I could use it to pull trees in the direction I wanted them to fall, and I could also use it to drag the whole tree back home to cut and split. One day, I got an old brush hog to attach to the back of my tractor. Again, the world opened up before me. I started reclaiming sections of my hay field that had been allowed to become overgrown with multiflora rose. Each pass I would get a little braver, and with every pass I cut a little deeper into the woods. Soon my tractor and I were inseparable.
Every man deserves a tractor. Every woman deserves a tractor. Everyone should at least once in their lives get to experience the exhilarating feeling of lifting 1,000 pounds into the air and moving it. And the sound… the sound of a tractor is unique to the model. My neighbor told me he could identify every tractor on our hill by sound alone. He was right. He can now tell exactly which tractor I’m on based on sound alone. That’s right. I now have more than one tractor. I have five. Used to have six, but I had to cut down. By the way, tractors are addicting.
This is a public service announcement. Movies and TV shows are being destroyed by your brand new TV and only you can prevent this catastrophe.
Have you or your loved ones sat down to watch your favorite movie on your brand spankin’ new 80 inch “super ultra max HD+ special edition” TV just for it all to look like it was shot with your grandparents home video camera? Have you found yourself at the local watering hole and look up to see that all of the big screen televisions playing a re-run of Two and a Half Men and it instead looks like footage of Charlie Sheen caught by TMZ?
The problem is that your new TV is trying to fix something that isn’t broke. This effect has been given the affectionate nickname the “soap opera effect” and it’s butchering the way movie and TV directors intended their works to be seen.
It all boils down to motion. According to research done at Trinity College Dublin, it was determined that for the human eye, life is a movie running at around 60 fps (frames per second). Our eyes and brains expect something very different when we’re watching movies. Since the beginning of cinema, almost all film has been shot at 24 fps. Most modern TV shows shoot in the same manner. When the camera records action in this way, it gives the shot a subtle motion blur effect which makes it aesthetically pleasing to the human eye.
Directors have been fighting tooth and nail to get their movies or tv shows to look the way they intended long before this epidemic. Broadcast TV already does some work to the original footage which was shot at 24 fps, conforming it somewhat to fit their broadcasting settings, but it wasn’t until just recently that it got this bad.
With the rise of Smart TVs, a TV is now practically a computer and comes jam packed with a variety of features. The feature that is to blame for all of this has many names, but most of the time is called “motion blurring.” It allows the TV to insert additional frames to simulate a higher frame rate and for some reason that setting is the factory default when you turn on your TV for the first time. So that’s why most bars and restaurants with TVs have this problem. They get the TV out of the box, hang it up and think they should be good to go, when in fact they’re probably display an image filled with more fake frames than real.
Although it can affect the image of a movie or TV show dramatically for the worse, it can be quite impressive for things such as sports broadcasts. Football games and other sporting events are shot at a higher frame rate, and adding those additional “fake” frames allows the image to look crisper and tricks your eyes into feeling like you are at the event.
I guess it’s more of a personal problem I have with all of this. Ever since I was a kid, it bothered me when I’d shoot a short film on my parent’s camera and it never looked like a “movie.” Once I learned that the illusive “film look” was primarily frame rate, it changed everything. Now when I see modern technology strip that “movie magic” away, it annoys me, probably more than others.
Don’t let your kids see Star Wars for the first time and instead of it being a magical experience, it looks like an awkward home video of a guy talking to a green frog puppet. Don’t watch the first season of House of Cards on Netflix and have it feel like you binge watched hours of CSPAN. Watch movies and TV the way and it was intended, with the motion smoothing turned off!
The passing of golfing legend Arnold Palmer at 87 has rocked the sports world, but the King’s passing has left an indelible mark on the world we live in. He died in Pittsburgh, near the small town of Latrobe, where he grew up and lived until the time of his death.
Anyone over 30 knows his story. He wasn’t just a golfer. He was an icon who made people awe struck at his mere appearance. He was an established pilot, business person and mogul. More importantly, a children’s hospital in Orlando bears his name, as well as the airport in his hometown.
Mr. Palmer always made sure his autograph was legible and the same every time, and he received thousands upon thousands of autograph requests and pieces of fan mail. In a world of prima donna athletes these days, Palmer was easy to root for. He was kind, generous and incredibly friendly. My father taught me about him as a young kid in the 70s, although his competitive playing career was pretty much over. I would’ve loved to have been a member of Arnie’s Army. Palmer won more than 90 professional tournaments worldwide and seven major championships. He wasn’t the greatest golfer of all time. Many believe his biggest rival Jack Nicklaus was, with Tiger Woods a close second, but he was certainly the man who paved the way for golf as we know it today.
Palmer was Western Pennsylvania royalty. Latrobe County Club is less than a two hour drive from Wheeling and I’ve played the beautiful layout a handful of times thanks to my good friend D.P. Harris, a high school classmate and men’s basketball coach at St.Vincent College in Latrobe. Every fall, a few buddies and I would play in the Bearcat Open, an alum outing and school fundraiser. Even in my 40s, the anticipation of going to Latrobe CC got me excited, thinking maybe there’s a chance Mr.Palmer would be there. Latrobe CC is more like a shrine to Palmer, with pictures, trophies, memorabilia and an old school locker room. I took pictures of the facility and his locker, which has a few pair of shoes, shirts and hats in it. It looks like an ordinary locker, except it’s Mr.Palmer’s. One time, I passed him in between the locker room and pro shop and introduced myself to him. We shook hands and talked briefly. He had on his customary sweater over a golf shirt and slacks. While having a snack and beverage in the grille room, we sat at the table next to him. I watched every move he made and even wondered what he was eating. I’ll never forget meeting him and also talking about the Arnold Palmer course his design company built in Wheeling at Oglebay Park. I was working at WTRF-TV in the late 90s when I did a story with Rod Haley of Oglebay Park on where the course would be built. I remember driving through the woods on a golf cart with photographer Chris Kunicki and we checked out the layout. I was also there in 2000 when the course opened and Mr. Palmer came down to hit the first tee shot
and to play nine holes. He met with the media and stayed for dinner. It was an amazing moment in Ohio Valley history and one in my broadcasting career that I’ll cherish. The Palmer Course at Oglebay is actually one of my favorites. It’s quite an honor to play the course named after the King. I think, sometimes, we take for granted we have a course in our backyard that features his name. In fact, my last round there, I fired a personal-best 69 and my foursome won an Oglebay Men’s Club event.
Palmer also was one of the founding fathers of the Golf Channel, and owned Bay Hill Club and Lodge in Orlando, where the PGA Tour plays the Arnold Palmer Invitational presented by MasterCard each March. He was always a fixture at the tournament. It will certainly be strange NOT to see him on the 18th green greeting the winner. The Masters will be never be the same without Mr.Palmer either. He loved that tournament and I loved watching the old footage of him playing Augusta National and even in retirement, playing the Par 3 Contest and hitting the ceremonial tee shot to start the tournament on Thursday morning.
The pro players these days need to thank Mr.Palmer for the millions they make. Even though I didn’t develop a love for golf well into my 30s, I absolutely understand he laid the foundation for the PGA Tour, the PGA Tour Champions (formerly the Champions Tour) and Web.Com Tour, in the 50s and 60s. Tiger may have carried the torch at the turn of the century, but Arnie and Jack started it all more than 60 years ago. Mr. Palmer’s brand, his colorful-umbrella emblem and legendary name will live on forever. Rest in peace, Mr.Palmer. The world is a better place for having you in it.
My favorite season has finally arrived. Yes, the first day of fall is upon us once again. I’m ready for comfy sweaters, maroon skinny jeans and boots. I’m also ready to burn my at least 20 Bath and Body Works fall candles and consume anything and everything pumpkin-flavored. However, I really don’t feel like doing any of that today as the temperature has soared to near 90 degrees. It’s officially fall, what’s this all about? This sweltering heat has once again made me question something I wrestle with frequently during these transitional weeks and months – should I dress for the weather or the season?
Let me paint this picture for you. I roll out of bed in just enough time to brush my teeth, poorly apply my makeup and shoddily straighten my hair, leaving between three and five minutes to pick out an outfit for work. One would think that this close to the first day of fall, I’d be donning dress pants paired with a tasteful three-quarter length blouse, maybe even a scarf if I’m feeling really festive. But, alas, it’s already 70 degrees outside and getting warmer. Therefore, I’m left deciding between practically cooking myself alive in a lightweight sweater in a building that has most likely turned the AC off OR wearing a brightly-colored tank top at the end of September when the leaves have already started changing. I don’t have time for these decisions.
I digress for just one second. Does anyone recall the weather we had last Christmas Eve? It was at least 65 degrees that day. I wrapped presents in shorts with my window open. How bizarre is that? It really bums me out when the temperature doesn’t coincide with the season. It’s truly amazing what global warming has done to this earth, but this blog isn’t about politics.
Back to the topic at hand. Olivia and I discuss this dilemma all the time, and given the choice between dressing for the season or the weather, I tend to favor the latter option. I’d rather be comfortable than fashionable. I say that with an asterisk, though, because I’m wearing that three-quarter length blouse and nearly sweating to death in my office today. I did nix the scarf because it’s too hot outside for that.
Happy fall, ya’ll! May your outfit decisions be made more easily than mine this season and always!