A Short Guide to Instagram Marketing
Living in the digital age can be very overwhelming. Having so much information at the touch of a button it is quite easy to go into digital overload. If your company is looking to take the social media plunge but far to confused where to start here is a guide to get you started with Instagram.
First off, posting on Instagram is quick and easy, with a click of a button you have the ability to post to other platforms simultaneously (Twitter, Facebook and Tumblr) which in turn saves time while reaching a much larger audience.
- What is your course of action? How do you want to use Instagram? New customers perhaps or promote a upcoming event, maybe letting the public know who is behind your company and what your business stands for. If you have clear strategy when setting up your account it will help establish your brand down the road.
- How to set-up and Instagram Account. Download and install the Instagram account on your mobile phone or go to com. Choose a username, I would recommend picking a name that is close to your companies or a variation of it. Next is the profile photo along with a description of your company. I would keep it true to your companies branding, but maybe a little more on a personal level or lighthearted.
- Getting Followers. This step is a little easier than Facebook or Twitter. If you follow likeminded individuals, they are more likely to follow you back. Facebook will notify your followers once you have signed up for Instagram. Now in order to keep your followers and to gain a wider audience you will need to keep up with your posts and get creative with your content.
- Have your posts be engaging. Pictures, pictures, pictures. You can use your mobile phone’s camera to take product photos or if you have any professional photos taken those will work as well. A small description of your items you are posting as well as a few hashtag’s will help you get noticed and establish a larger following. Being on Instagram or any social media platforms people like to be engaged. So liking other photos and making sure to answer any questions is a great way to get started.
How to engage with Instagram’s followers you ask? Ask questions, when posting your photo’s, you are more likely to get engagement in your posts if you ask a question. Something like, what’s your favorite item or how many people prefer this to this?
Post visually compelling images, this will get you on your way to more followers and customers who will engage with your images, in turn reaching more potential customers.
#Hashtags – two should suffice. Anymore and users might feel like you are fishing for compliments and likes. Using hashtags that are relevant to your business or industry will get you the most return.
Hopefully this quick guide to Instagram is the digital nudge that your company needs to get your social media accounts rolling. If your company is ready to move to the next level with social media, give us a shout we would love to help out.
