Ty Thorngate — strategically using newest media to help Wheelhouse clients

When you walk into Ty Thorngate’s Wheelhouse Creative office, the first thing you notice is his organized desk.
Everything has a place and there’s a place for everything.
Which dovetails perfectly into his position as Director of Media at Wheelhouse.
With over seven years of experience working with Facebook, Twitter, Google and all things new media, Thorngate is helping businesses both strategically place their advertising and save money.
Yes, save money. Oftentimes placement is a free Wheelhouse service to clients, as we receive compensation from the media outlets.
It’s a powerful tool available to businesses because of Wheelhouse Creative’s success, clientele roster and relationships.
And Ty is a master craftsman. He’s a Wheeling Park grad you might see out with wife Jess having fun with son Leo at a splash pad. Some know him as an effective Wheeling councilman.
Inside the walls of Wheelhouse Creative, though, he’s tirelessly, diligently working for our clients.
It’s a big job.
“I’m tasked with a wide range of responsibilities,” Thorngate says. “That includes negotiating and purchasing ad space and time to effectively reach the target audiences of our clients, optimizing campaigns, managing budgets, negotiating with vendors, and analyzing performance.”
A self-described tech nerd, Thorngate is vigilant on keeping up with the latest information. And what he has to say to potential clients is eye-opening.
“In 2024 and beyond, it’s paramount we utilize a cross-channel marketing strategy for each client that includes television, social media, display advertising, search engine marketing, radio, video platforms and streaming services,” he says. “Data shows most households have over 15 media devices that are used to consume content and it’s our job to make sure we’re hitting potential customers at every avenue.”
It’s why having a company like Wheelhouse, which includes expertise like that of Thorngate, is essential in 2024 and beyond. It’s a brand-new media landscape.
“Over the last few years, the media landscape underwent profound transformations,” Thorngate says. “Our patterns of content consumption underwent rapid changes, which led to a significant reshaping of the media landscape. We can tap into content creators, news, communities, and experiences from wherever we are with just a click or a swipe.”
To tap into Wheelhouse Creative and Thorngate’s expertise, be sure to give us a call today at 304-905-6005.