There’s a revolution happening right before our eyes.
And it’s almost science fiction-like.
Actually, not too many years ago, it was science fiction. The fact that we can consistently, successfully, and frequently watch high quality, engaging and useful video on our phones or other mobile devices has changed everything — from how we learn, how we watch movies to how we watch what used to be called “television.”
When I was a kid, this was something only Captain Kirk could do. Yet, here we are. The mobile phenomenon is changing the landscape of video consumption. It’s affecting all areas of advertising, marketing, web development, social media and video production. Businesses and “creatives” are having to change the way they do things.
It’s an exciting time, but it’s also a competitive and challenging time. Traditional mediums are decreasing in efficacy and now, more than ever, content and message are king. In addition, the way you deliver that message is of vital importance.
An established principle of advertising is that it’s important to think about your message and to communicate it in a creative and memorable way — a way that’s tailored and targeted to your audience. Attention spans have become very short, so you’ve got to be on your game. And adding “mobile” to the equation creates an entirely new dynamic.
People are now consuming content from more places and in very different ways, more than ever before. It’s becoming the norm – no, it is the norm – as users find the mobile experience better fits their busy, on-the-go lifestyles. They want more of the mobile experience and they expect more. WordStream stats show YouTube has over a billion users, almost one third of total internet users. Those users consume 500 million hours of online video every day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. I’d be willing to bet you’ve watched an internet video at least once, if not multiple times, in the last week. It’s what we do.
For your advertising to be truly effective, you need video content. Yet you need well thought-out, creative and engaging video content.
Once that’s done, you have more choices than ever to deliver it. Gone are the days in which families gathered around the TV at 8 p.m. to watch shows together. Watching video content during lunch breaks, while waiting for appointments, during travel, in line at the grocery store or any spare moment is the new norm.
Production and delivery in this new world can be both challenging and confusing. It can also be quite effective when handled properly. At Wheelhouse Creative, we live in this world. We not only create the content; we show you where to place it for maximum effect.
If you want to join the revolution, give us a call. We’re here to help.