
At Wheelhouse Creative, a retainer can be a client’s best friend
Wheelhouse Creative LLC’s Joe Monahan knows. The agency’s creative director has seen clients balk at signing retainers. It frustrates him because he truly understands they are beneficial to both the client and agency – especially the client. If you don’t know, a retainer is essentially an agreement between a company and a full-service marketing agency […]

The transfer portal taketh from WVU, but what did it giveth?
According to On3, WVU had 23 football transfer portal departures, tied with UCLA and Kentucky. Only 12 other schools, led by Washington State’s 36, had more. Of course, one would expect a lot of turnover after a coaching change from Neal Brown to Rich Rodriguez. Yet the question for Mountaineer fans isn’t what left, but […]

Wheelhouse strategist Blackmore — a family man and a client’s secret weapon
Growing up in Mt. Olivet in Marshall County, WV, gave Wheelhouse Creative account specialist John Blackmore a deep appreciation for the Ohio Valley. “When someone needs help,” Blackmore says, “we’ve always been all in for them – regardless of what part of the Valley you’re from or where you grew up.” His desire and willingness […]

Kudos to WVU, Wren Baker for understanding what West meant to West By God
This is for both old and young WVU Mountaineer fans. It’s for the old that, like me, grew up admiring Jerry West. This is for the young that didn’t have the chance to follow along with his career. I write because I was out of the country when WVU honored West’s legacy this past Saturday […]