Sports remain a gold standard when it comes to marketing
One of the first things I noticed when I moved from sports writing to marketing is, well, I’m still around sports. At Wheelhouse Creative, we have many with serious sports loyalties. Yet that’s not what I mean. Sports, I’ve found, are a centerpiece of marketing for both large and small business accounts. And it may […]
Unlike ‘preseason people,’ taking a close look at WVU secondary, transfers
When I peruse the old World Wide Web, I don’t see much love for WVU’s football team regarding the 2022 season. A five-win season projected here. A six-win season projected there. Athlon has the Mountaineers ranked No. 51. On and on it goes – despite excitement around the additions of offensive coordinator Graham Harrell and […]
WVU’s Lyons drops a little news, comments on realignment issues
On Monday night, after a Pete Thamel report said merger talks between the Pac-12 and Big 12 had “officially ended,” I texted a high ranking WVU official. “So, I see the merger idea is dead,” I wrote. “No idea is dead,” came the reply. Thamel, though, a fine reporter, said “officials from the Big 12 […]
The Crab — a forgotten West Virginian who hit .400 twice and lives on in the National Baseball Hall of Fame
We West Virginians will claim any great athlete born here. Even if they don’t grow up here. In baseball, hey, we’ll claim George Brett, who was born in Glen Dale – even if he grew up in El Segundo, Calif. He’s a Hall of Famer. We’ll take him. Same with Bill Mazeroski, who was born […]