Striking the balance with brand consistency and creative fatigue
In the world of marketing and branding, two seemingly conflicting forces often come into play: the need for brand consistency and the danger of creative fatigue. On one hand, maintaining a strong and recognizable brand is essential for building trust and loyalty with your audience. On the other, sticking to the same formula and visuals […]
NCAA president proposes, basically, an upper crust of schools
Back in the day I was like most my (advanced) age. We clung to the romantic idea of amateurism. We argued for it to remain in place, especially regarding college athletics. Then one day I was kidding a coach. We were going back and forth (“Mitch, most people move on after they learn to write,” […]
From medicine to law to bourbon, Wheelhouse is the place to go for great PR
We at Wheelhouse Creative LLC always say businesses should have a well-thought-out and strategic marketing plan. We pride ourselves on helping large and small companies alike with just that. Yet another strength of Wheelhouse to consider is public relations. Of course, there are many branches of public relations. There’s the community relations branch. There’s the […]
With Brown set to return, WVU football fans must ask themselves if ready to help rally
A few days ago, after WVU’s football team rallied late to defeat Baylor, I posted a poll on Twitter or X or whatever you want to call it. “And West Virginia survives to get their eighth win,” I posted, quoting the TV announcer, before asking Mountaineer fans, “You guys good now?” I was not surprised […]