Wheelhouse Blog

What was I thinking? That’s what I keep asking myself. It all started about a month ago. I was walking into Wheelhouse when suddenly I was bombarded by crazy women pushing cell phones in my face. After some initial blocking maneuvers learned in karate class back in junior high school, I saw that all of […]

I met my wife when we were both 17 years old. That was more than 30 years ago. The only regret I have from our dating years is that I didn’t take her to the senior prom. I didn’t dance. None of the guys I grew up with danced. I knew she wanted to go, […]

Coke is it! Have a Coke and a Smile! Everyone has heard of Coca-Cola, right? Just when you think that a company couldn’t do any more to market its product, Coca-Cola rolled out its “Share a Coke with ….” Campaign. It is brilliant. It has people searching for that can of Coke that precisely describes […]

For the past couple of years, my law firm has advertised on television, radio, and billboards. Before that, we basically just had ads in the phone book. During the past two years or so, I came to realize how important it is to have a team of professionals who are constantly examining the message that […]