Wheelhouse’s Weekly Top 5 | July 30 – August 3
Industry Report July 30 – August 3 Big Mac Celebrates 50th Birthday: The Big Mac has been dominating fast food culture for the past 50 years. This year, McDonald’s will celebrate the burger’s anniversary by rolling out a new way to pay for this guilty pleasure. Introducing “MacCoin”, a play off the term “Bitcoin” that […]
Around Town: Oglebay’s Route 88 Brew & BBQ
It starts as you walk toward the building. From the parking lot you detect the wonderful tang of wood smoke and smell of meat cooking. Then as you get a little closer you actually see the smoke, and if you are lucky you might see the master chef himself carrying in a tray of beautiful […]
Artificial Intelligence is Making its Mark on the Digital Landscape
As the world turns more and more toward digital technology many jobs that used to be done by humans are now done by AI (artificial intelligence). To hear some people talk the world will be run by robots within the next few years. Not to worry. I’ve seen this before. Remember several years back when […]
Wheelhouse’s Weekly Top 5 | July 23 – 27
Industry Report July 23 – 27 Top 5 Marketing, Advertising, Social Media & Life Happenings This Week Facebook Scandals Hit Wall Street: I’m not much of a stock market person, like, at all, but I do feel like a drop of 20 percent in one day for a company as big as Facebook is *kind* […]
Why You Should Consider Hiring a Full Service Marketing Agency
In a world full of so many marketing ideas and decisions on how, when & where to market, where do we draw the line? If the wrong decisions are made it can leave you financially and emotionally drained. Being a business owner and looking into marketing can be overwhelming, no matter how much research and […]
Wheelhouse’s Weekly Top 5 | July 16 – 20
Top 5 Marketing, Advertising and Social Media Happenings This Week Amazon Prime Day Climbs Back from a Slow Start: Amazon’s 36-hour Prime Day promotion happens once a year on the company’s birthday and allows all Prime members access to hundreds of deals. This would have been fine and dandy, had Amazon been fully prepared. The […]
Wheelhouse’s Weekly Top 5 | July 9 – 13
Top 5 Marketing, Advertising and Social Media Happenings This Week Papa John’s Big Time Slip: John Schnatter, aka Papa John himself, has been roped into quite a PR and well, life, mess. He recently resigned as CEO of the company about seven months ago and this week it came to light that he used a […]
Above the Fold
Back in the old days, we had a marketing tool that was perhaps unsurpassed by all others. It was known as print. Print came many forms. There were magazines, brochures, signs and the almighty newspaper. Today, electronic media has replaced, or at least dwarfed, much of the older style conduits for print advertising, but the […]
What Am I Paying For? Understanding Copyright in Video Production
Image courtesy of True Color Lab You’ve found your production team. You’ve agreed on a price. The concept was superb, and the footage was outstanding. It was so outstanding, in fact, that you want copies of it. All of it. You paid for it after all. It belongs to you, right? I’ve dealt with this […]