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Nail Ale – Wheeling Nailers

Client Wheeling Nailers
Services Graphic Design, Video
Date November 4th, 2023
Back view of Nail Ale craft beer can, offering a glimpse into the intricate details of the label design, with bold typography, vibrant color palette, and a harmonious blend of sports and craft aesthetics.
Front view of Nail Ale craft beer can showcasing the dynamic label design inspired by the Wheeling Nailers hockey team and Big Timber Brewing Company.
Side view of Nail Ale craft beer can highlighting the sleek and impactful graphic elements, featuring the iconic Wheeling Nailers logo and a nod to the La Belle Nail Factory heritage.

The Project – Nail Ale

Embarking on a journey fueled by creativity and collaboration, the Nail Ale label stands as a testament to months of meticulous concepts, designs, and brewing expertise. This venture marks an exhilarating collaboration between Big Timber Brewing Company and the Wheeling Nailers hockey team, and today, I’m thrilled to delve into the artistic nuances that elevate Nail Ale to a cherished project within our portfolio.

Complete view of the Nail Ale craft beer label, an artful fusion of Big Timber Brewing Company's creativity and the Wheeling Nailers hockey team spirit, featuring a dynamic layout, vibrant color scheme, and symbolic nods to hockey heritage.

The Design

Nail Ale, a Golden Lager proudly brewed in the heart of West Virginia, emerges as a visual symphony inspired by the iconic colors of the Pittsburgh Penguins. The harmonious dance of black and gold on the label creates a design that seamlessly bridges the gap between the timeless and the contemporary, echoing the spirit of both craft beer and hockey.

Venturing into the heart of the label, typography takes center stage as the unsung hero. Sharp, clean lines set the tone for the entire design, embodying precision akin to a well-executed play on the ice. The integration of the Wheeling Nailers logo goes beyond a mere brand mark—it becomes a narrative, skillfully interwoven without overpowering the overall aesthetic.

Adding an extra layer of artistry, the names of past Nailers players grace the design, paying homage to the rich history of the team. This subtle tribute adds depth and storytelling to the label, making it not just a visual feast but a journey through the annals of hockey greatness. And let’s not forget the La Belle Nail Factory, an industrial nod that anchors the concept to the team’s historical roots.

The Video

Captivating image reminiscent of the previous shot, showcasing the Nail Ale craft beer can against the backdrop of brewing equipment, creating a visually immersive scene that highlights the craftsmanship at Big Timber Brewing Company."

Here’s to Nail Ale—an ode to the seamless marriage of design and ale. With every sip, may it offer a captivating experience, and with every pour, may it stand as a testament to the artistry that defines both our label and the craft brewing process.

The Gallery

Snapshot of the Big Timber Brewing Company brewery, showcasing its impressive brewing equipment and creating a visual narrative of the craftsmanship behind Nail Ale craft beer.
Engaging image capturing a man pouring a cup of beer directly from the brewing equipment at Big Timber Brewing Company, offering an authentic and immersive glimpse into the brewing process and the freshness of Nail Ale craft beer.
Dramatic hero shot showcasing the Nail Ale craft beer can against a dark background, creating a striking contrast that accentuates the bold design and vibrant details of the label.
Striking image of Nail Ale craft beer can elegantly positioned on the bar, set against the backdrop of the Big Timber Brewing Company logo, creating a captivating visual composition.
Dynamic image capturing the assembly line at Big Timber Brewing Company, showcasing the precise process as beer cans are filled, providing a behind-the-scenes glimpse into the craftsmanship that goes into producing Nail Ale.
a large roll of labels seamlessly attached to the assembly line at Big Timber Brewing Company, illustrating the meticulous and streamlined process involved in labeling Nail Ale craft beer, adding the finishing touch to this artisanal creation.
Snapshot capturing a man loading four packs into two cases on the assembly line at Big Timber Brewing Company, showcasing the meticulous process behind preparing Nail Ale craft beer for distribution.
Continuation of the close-up shot featuring Nail Ale craft beer cans arranged in a case, providing a consistent and detailed view of the freshly packaged brew just off the assembly line at Big Timber Brewing Company.
Close-up shot capturing the Nail Ale craft beer cans neatly arranged in a case just off the assembly line, providing an intimate perspective on the freshly produced brew as it awaits distribution from Big Timber Brewing Company.
Eye-catching photo featuring Nail Ale craft beer can accompanied by a background of a 4-pack and rich wood decor, seamlessly blending rustic charm with the modern appeal of Big Timber Brewing Company's signature brew.
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