The Project – Nail Ale
Embarking on a journey fueled by creativity and collaboration, the Nail Ale label stands as a testament to months of meticulous concepts, designs, and brewing expertise. This venture marks an exhilarating collaboration between Big Timber Brewing Company and the Wheeling Nailers hockey team, and today, I’m thrilled to delve into the artistic nuances that elevate Nail Ale to a cherished project within our portfolio.
Adding an extra layer of artistry, the names of past Nailers players grace the design, paying homage to the rich history of the team. This subtle tribute adds depth and storytelling to the label, making it not just a visual feast but a journey through the annals of hockey greatness. And let’s not forget the La Belle Nail Factory, an industrial nod that anchors the concept to the team’s historical roots.
Here’s to Nail Ale—an ode to the seamless marriage of design and ale. With every sip, may it offer a captivating experience, and with every pour, may it stand as a testament to the artistry that defines both our label and the craft brewing process.