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A Non-Designer’s Guide to Using Fonts

A Non-Designer’s Guide to Using Fonts

To most non-designers, the words “font”, “typeface”, and “typography” are interchangeable. But, from a graphic design perspective, there’s a difference. Although there is a lot of controversy over the terminology, here’s a simple way of looking at it. A typeface is a family of fonts. A font is a specific typestyle within that family. Typography is the art…

The Deep, Dark Pit of Filmmaking

The Deep, Dark Pit of Filmmaking

I remember one day long ago I had the bright idea to create short films as a hobby. I thought to myself it can’t be to hard all you really need is a camera, and a way to edit video! So that’s what I did I would invite my friends over, and we would make…

Wheelhouse’s Weekly Top 5 | August 20 – 24

Wheelhouse’s Weekly Top 5 | August 20 – 24

Top 5 Marketing, Advertising, Social Media, Technology & Life Happenings This Week Facebook Announces Yet Another Data Leak: Facebook has been making headlines recently for a lot of things, not many of them good. This week they revealed that nearly 4 million users of the app myPersonality may be at risk of a data breach….

Epic Story Telling

Epic Story Telling

I have been involved in film making and digital video story telling pretty much my whole life. My camera and editing suite have been as close to me as my own brother. I feel as if this equipment is a part of me. I love great production hardware and software, and I love making it…

Wheelhouse’s Weekly Top 5 | August 13 -17

Wheelhouse’s Weekly Top 5 | August 13 -17

Top 5 Marketing, Advertising, Social Media, Technology & Life Happenings This Week Google is Tracking Your Movements, For Real: I don’t know if this is surprising or not to most of you but yes, Google has officially made a statement saying they do, in fact, record your movements even when you have told them not…

From Naming Nail Polish to Creating Ad Campaigns, Our Brains Come Up With A Lot of Cool Stuff

From Naming Nail Polish to Creating Ad Campaigns, Our Brains Come Up With A Lot of Cool Stuff

I will never forget the first time I had my finger nails professionally painted. I was at a friend’s birthday party in the early 2000s. We walked into the nail salon at the mall and our group got pampered for the day. While I couldn’t stand the smell of the salon, I couldn’t wait to…

Finding the Perfect Shot

Finding the Perfect Shot

The first thing I want to know on a video set is where my shot is. Once I know my shot and shot location I’m able to light it, dress it and figure out the motion. It’s TV folks. It’s magic, or at least it looks like it. Our job as Wheelhouse Creative’s video production…

Wheelhouse’s Weekly Top 5 | August 6 – 10

Wheelhouse’s Weekly Top 5 | August 6 – 10

Top 5 Marketing, Advertising, Social Media, Technology & Life Happenings This Week Whole Foods to *Finally* Offer Digital Grocery Pickup: Two weeks ago, we wrote about Walmart’s partnership with Waymo, where they’ll shuttle customers to the store to pick up their groceries on top of already offering online grocery pickup in at least 1,800 US stores….

Overcoming Creative Block – Tips from a Graphic Design Pro

Overcoming Creative Block – Tips from a Graphic Design Pro

“The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re going to come from tomorrow.” This opening line by Hal Riney from the 2009 documentary Art…

Account Executives: The Ones Who Wear Many Hats

Account Executives: The Ones Who Wear Many Hats

For those who did not know, Amazon’s iconic Prime Day was on Monday, July 16. Amazon Prime Day is a one-day only global shopping event exclusively for Amazon Prime members. This day is like Black Friday in July for Amazon, they more than likely spend months, weeks and days preparing for everything to be perfect for…

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