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From Naming Nail Polish to Creating Ad Campaigns, Our Brains Come Up With A Lot of Cool Stuff

From Naming Nail Polish to Creating Ad Campaigns, Our Brains Come Up With A Lot of Cool Stuff

I will never forget the first time I had my finger nails professionally painted. I was at a friend’s birthday party in the early 2000s. We walked into the nail salon at the mall and our group got pampered for the day. While I couldn’t stand the smell of the salon, I couldn’t wait to…

Finding the Perfect Shot

Finding the Perfect Shot

The first thing I want to know on a video set is where my shot is. Once I know my shot and shot location I’m able to light it, dress it and figure out the motion. It’s TV folks. It’s magic, or at least it looks like it. Our job as Wheelhouse Creative’s video production…

Wheelhouse’s Weekly Top 5 | August 6 – 10

Wheelhouse’s Weekly Top 5 | August 6 – 10

Top 5 Marketing, Advertising, Social Media, Technology & Life Happenings This Week Whole Foods to *Finally* Offer Digital Grocery Pickup: Two weeks ago, we wrote about Walmart’s partnership with Waymo, where they’ll shuttle customers to the store to pick up their groceries on top of already offering online grocery pickup in at least 1,800 US stores….

Overcoming Creative Block – Tips from a Graphic Design Pro

Overcoming Creative Block – Tips from a Graphic Design Pro

“The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re going to come from tomorrow.” This opening line by Hal Riney from the 2009 documentary Art…

Account Executives: The Ones Who Wear Many Hats

Account Executives: The Ones Who Wear Many Hats

For those who did not know, Amazon’s iconic Prime Day was on Monday, July 16. Amazon Prime Day is a one-day only global shopping event exclusively for Amazon Prime members. This day is like Black Friday in July for Amazon, they more than likely spend months, weeks and days preparing for everything to be perfect for…

What Am I Paying For? Understanding Copyright in Video Production

What Am I Paying For? Understanding Copyright in Video Production

You’ve found your production team. You’ve agreed on a price. The concept was superb, and the footage was outstanding. It was so outstanding, in fact, that you want copies of it. All of it. You paid for it after all. It belongs to you, right? I’ve dealt with this issue numerous times, and most clients…

Wheelhouse’s Weekly Top 5 | July 30 – August 3

Wheelhouse’s Weekly Top 5 | July 30 – August 3

Industry Report July 30 – August 3 Big Mac Celebrates 50th Birthday:  The Big Mac has been dominating fast food culture for the past 50 years. This year, McDonald’s will celebrate the burger’s anniversary by rolling out a new way to pay for this guilty pleasure. Introducing “MacCoin”, a play off the term “Bitcoin” that…

Around Town: Oglebay’s Route 88 Brew & BBQ

Around Town: Oglebay’s Route 88 Brew & BBQ

It starts as you walk toward the building. From the parking lot you detect the wonderful tang of wood smoke and smell of meat cooking. Then as you get a little closer you actually see the smoke, and if you are lucky you might see the master chef himself carrying in a tray of beautiful…

Artificial Intelligence is Making its Mark on the Digital Landscape

Artificial Intelligence is Making its Mark on the Digital Landscape

As the world turns more and more toward digital technology many jobs that used to be done by humans are now done by AI (artificial intelligence). To hear some people talk the world will be run by robots within the next few years. Not to worry. I’ve seen this before. Remember several years back when…

Wheelhouse’s Weekly Top 5 | July 23 – 27

Wheelhouse’s Weekly Top 5 | July 23 – 27

Industry Report July 23 – 27 Top 5 Marketing, Advertising, Social Media & Life Happenings This Week Facebook Scandals Hit Wall Street: I’m not much of a stock market person, like, at all, but I do feel like a drop of 20 percent in one day for a company as big as Facebook is *kind*…

Why You Should Consider Hiring a Full Service Marketing Agency

Why You Should Consider Hiring a Full Service Marketing Agency

In a world full of so many marketing ideas and decisions on how, when & where to market, where do we draw the line? If the wrong decisions are made it can leave you financially and emotionally drained.  Being a business owner and looking into marketing can be overwhelming, no matter how much research and…

Wheelhouse’s Weekly Top 5 | July 16 – 20

Wheelhouse’s Weekly Top 5 | July 16 – 20

Top 5 Marketing, Advertising and Social Media Happenings This Week Amazon Prime Day Climbs Back from a Slow Start: Amazon’s 36-hour Prime Day promotion happens once a year on the company’s birthday and allows all Prime members access to hundreds of deals. This would have been fine and dandy, had Amazon been fully prepared. The…

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