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Above the Fold

Above the Fold

Back in the old days, we had a marketing tool that was perhaps unsurpassed by all others. It was known as print. Print came many forms. There were magazines, brochures, signs and the almighty newspaper. Today, electronic media has replaced, or at least dwarfed, much of the older style conduits for print advertising, but the…

Push the Envelope

Push the Envelope

Too often, individuals and corporations get stuck in a certain look because “That’s the look that everyone else in my industry goes with.” We see this most often in well-known industries…doctors wear white lab coats and look at x-rays, bank loan officers sit at computers and talk with people, real estate agents parade a couple…

Instagram for Business: Tips, Tricks & Ideas

Instagram for Business: Tips, Tricks & Ideas

Social media is everywhere. With Instagram being a huge player in the game we wanted to walk you through some of the best tips and tricks for your page.  Instagram is essentially a social atmosphere where you can create and promote your brand and image for your business. Below is a list to help you…

Tips for Impressive Cell Phone Photos

Tips for Impressive Cell Phone Photos

Cell phones and digital cameras have made photographers out of everyone. Technology has certainly taken most of the learning curve out of the craft. It used to be that you had to learn things like shutter speeds and aperture settings, exposure and reciprocity. Now all you have to do is point and shoot and the…

Why Blogs with Original Copy Are Best for Your Business

Why Blogs with Original Copy Are Best for Your Business

Creating blogs can be time consuming. Sometimes it is difficult to come up with original content. I am sure every company has thought about just grabbing some content from another blog. This can save you time, but did you know that Google could potentially penalize your site for doing just that? That’s why original content…

Look ‘Em in the Eye

Look ‘Em in the Eye

A while back, I worked on a video that required the subjects of an interview to talk directly to the camera. The people being filmed weren’t paid actors or on-air professionals and you could tell they felt uncomfortable speaking to the lens of my camera and you can’t blame them. With some coaching and a…

Cooking with Facebook

Cooking with Facebook

When scrolling through my personal social media I cannot help but stop and watch the recipe ideas from Facebook accounts like Buzzfeed Tasty and Goodful. At the beginning of the year I made a resolution to focus on making healthier lifestyle choices. For example, parking at the far end of the parking lot to get…

Just Because You Can, It Doesn’t Mean You Should

Just Because You Can, It Doesn’t Mean You Should

The title says it all. Those dreaded words have been uttered by many a parent, with the general goal of keeping your childhood self from doing something silly that you really wanted to do, but they knew you shouldn’t. This phrase is likely only trumped in the parental handbook by the phrase, “If so and…

Things I Learned from my Old Man

Things I Learned from my Old Man

My old man was a junk man his whole life. He started out as a rag picker in 1929 when he was 13 years old. He would pull a wagon through the streets of North, East, Center and South Wheeling, as well as the Island, Claytor, Elm Grove and Woodsdale, calling out for rags. These…

What Will My Video Project Cost?

What Will My Video Project Cost?

As a production professional, one of the first questions I am always asked by clients is, “How much will video production cost?” Although this question is important and valid, one might as well ask what the weather will be like in the United States tomorrow. Without narrowing down some variables, the question is impossible to…

To Ink or Not to Ink – That is a Personal Preference

To Ink or Not to Ink – That is a Personal Preference

Sixteen was the age of my first tattoo experience. But as bad as that sun and moon (with some Thomas the Train-esk features) may have turned out, I was hooked. I enjoy all types of tattoos, my personal collection is an array of milestones in my life, moments that I never want to forget or…

Hollywood Visual Effects Can Be Produced Everywhere!

Hollywood Visual Effects Can Be Produced Everywhere!

Before we can explore into the vast realm of visual effects, we need to understand what a visual effect actually is. Once this is known, we can explore how an effect is graded upon, and whether it is Hollywood quality or not. My end goal with this blog entry is to convince you that you…

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