BLOG

Category Archives: Wheelhouse Blog

It’s not just what you watch. It’s also where.

It’s not just what you watch. It’s also where.

There’s a revolution happening right before our eyes.

And it’s almost science fiction-like.

Actually, not too many years ago, it was science fiction. The fact that we can consistently, successfully, and frequently watch high quality, engaging and useful video on our phones or other mobile devices has changed everything — from how we learn, how we watch movies to how we watch what used to be called “television.”

When I was a kid, this was something only Captain Kirk could do. Yet, here we are. The mobile phenomenon is changing the landscape of video consumption. It’s affecting all areas of advertising, marketing, web development, social media and video production. Businesses and “creatives” are having to change the way they do things.

It’s an exciting time, but it’s also a competitive and challenging time. Traditional mediums are decreasing in efficacy and now, more than ever, content and message are king. In addition, the way you deliver that message is of vital importance.

An established principle of advertising is that it’s important to think about your message and to communicate it in a creative and memorable way — a way that’s tailored and targeted to your audience. Attention spans have become very short, so you’ve got to be on your game. And adding “mobile” to the equation creates an entirely new dynamic.

People are now consuming content from more places and in very different ways, more than ever before. It’s becoming the norm – no, it is the norm – as users find the mobile experience better fits their busy, on-the-go lifestyles. They want more of the mobile experience and they expect more. WordStream stats show YouTube has over a billion users, almost one third of total internet users. Those users consume 500 million hours of online video every day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. I’d be willing to bet you’ve watched an internet video at least once, if not multiple times, in the last week. It’s what we do.

For your advertising to be truly effective, you need video content. Yet you need well thought-out, creative and engaging video content.

Once that’s done, you have more choices than ever to deliver it. Gone are the days in which families gathered around the TV at 8 p.m. to watch shows together. Watching video content during lunch breaks, while waiting for appointments, during travel, in line at the grocery store or any spare moment is the new norm.

Production and delivery in this new world can be both challenging and confusing. It can also be quite effective when handled properly. At Wheelhouse Creative, we live in this world. We not only create the content; we show you where to place it for maximum effect.

If you want to join the revolution, give us a call. We’re here to help.

My Favorite Movie Poster Designs

My Favorite Movie Poster Designs

  Before my time as a graphic designer, I owned and operated a video rental store in my hometown. For nearly a decade throughout the 1990s, I was surrounded by thousands of movie posters and video box covers. A few weeks ago, my son who spent much of his young life in the store, sent… Continue Reading

Before We Can Build Your Website

Before We Can Build Your Website

In today’s digital world, your online presence is more important than ever. Having a fully-functional, professional website can make a huge difference between an average business and a highly successful one. We know creating a website can be daunting, but here at Wheelhouse Creative we take the guesswork out for you. Let us handle all… Continue Reading

Movie Making is in My Blood

Movie Making is in My Blood

As far back as I can remember, my brother and I have loved going to the movies. There’s something about the big screen that makes life seem so much bigger, brighter and better. Some people get chills from reading a thriller. For me, it’s all about seeing it on the screen. I love a great… Continue Reading

The Creative Difference

The Creative Difference

People often say to creative people they wish they were more creative themselves. They tell designers they used to draw but gave it up because they didn’t have enough time. They tell writers they’ve always wanted to write a novel — the idea is already in their head! — but they lack the talent to… Continue Reading

The Care and Feeding of your Designer

The Care and Feeding of your Designer

What does a designer need to survive in an agency? We really don’t need much, really — maybe some snacks, a non-regimented workspace. But we do need direction. No, not the north-south type of direction, although, OK, at times we need that as well. But I’ve been asked many times to create billboards. Industry code… Continue Reading

He Who Plants Oaks

He Who Plants Oaks

They say he who plants an oak tree does so knowing the shade provided will be for a future generation. Though this may be true, the growing oak provides plenty of benefits for the here and now. Watching something so frail and tender as a young oak grow, knowing that one day it will be… Continue Reading

How Well Do You Know Your Friends? Facebook Knows Them Better

How Well Do You Know Your Friends? Facebook Knows Them Better

Have you ever been out at a restaurant and seen someone from across the room for the first time in your life, and the next day the same person is suggested as “People You May Know” on Facebook? This isn’t by some coincidence or divine intervention. Facebook has a very in-depth (and somewhat creepy) algorithm… Continue Reading

Branding You

Branding You

After many months, weeks and days of planning, I finally tied the knot! One thing that I had been looking forward to was my new last name. While I have received the compliment (from more than one person) that the name Olivia Morgan sounds like a movie star name, I can’t even begin count the… Continue Reading

You Get What You Pay For

You Get What You Pay For

You get what you pay for. We all know that, but sometimes the deal seems too good to be true. So, you take a chance. This goes for just about everything in life. If it seems too good to be true, it usually is. The advertising world isn’t immune to these fly by nights and… Continue Reading

Wheelhouse Creative Adds Veteran Reporter to Talented Team

Wheelhouse Creative Adds Veteran Reporter to Talented Team

Wheeling, W. Va. – Wheelhouse Creative announces the addition of award-winning journalist Mitch Vingle to its talented team of creative professionals. Vingle brings over 38 years of writing experience to the team. Whether as a beat writer for WVU sports, a sports editor of the Morgantown Dominion Post and Charleston Gazette or award-winning columnist, his… Continue Reading

Flying in Small Planes

Flying in Small Planes

The joy of being strapped into a tin can thousands of feet above the ground. I was having lunch the other day with Jamie Bordas and Joe Monahan from Wheelhouse. Jamie was telling us of a pleasant experience he had recently had on his first privately chartered airplane trip. He mentioned that it was out… Continue Reading

16 Cypress Avenue, Wheeling, WV 26003
304.905.6005


One Gateway Center, 420 Fort Duquesne Blvd., Suite 1875, Pittsburgh, PA 15222
412.291.8971

© 2019, Wheelhouse Creative, LLC. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.