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How Well Do You Know Your Friends? Facebook Knows Them Better

How Well Do You Know Your Friends? Facebook Knows Them Better

Have you ever been out at a restaurant and seen someone from across the room for the first time in your life, and the next day the same person is suggested as “People You May Know” on Facebook? This isn’t by some coincidence or divine intervention. Facebook has a very in-depth (and somewhat creepy) algorithm to keep you up-to-date and connected with others as much as possible.

It might be a little unsettling for Facebook users to find out exactly how much information the website has on them. Facebook has confirmed that it uses location data to determine who to suggest as a friend to you. So when you’re out at a bar on a Saturday night and you meet someone, it is very likely that you will at least see them pop up on your Facebook in the coming days.

That’s not all though. Most Facebook users have allowed their contacts to sync to their apps. By doing this, you allow Facebook to suggest everyone you’ve been connected with through your phone contacts, while also opening yourself up to be connected to THEIR phone contacts. If you’re in the same location, and also have mutual contacts with people in your phone, the chances are very high that they will show up as someone you should be Facebook friends with.

For example, an attorney wrote “I deleted Facebook after it recommended as PYMK a man who was defense counsel on one of my cases. We had only communicated through my work email, which is not connected to my Facebook, which convinced me Facebook was scanning my work email.”

Facebook isn’t scanning this attorney’s work email. Someone has this lawyer’s work email saved to their contacts, making it possible for Facebook to link her account to anyone who has her work email saved.

When Facebook prompts you to sync your contacts, there’s a “Learn More” button. It reads:

“When you choose to find friends on Facebook, we’ll use and securely store information about your contacts, including things like names and any nicknames; contact photo; phone numbers and other contact or related information you may have added like relation or profession; as well as data on your phone about those contacts.”

There’s an insane amount of information that can be taken away from that data you’ve given the website access to. Personally, it doesn’t bother me to have my information out there. I think it makes it easier to stay connected with someone. It’s not forcing you to connect, just making a suggestion. But I can see how it would grind some people’s gears. If you’re one of those people, stay informed. I’ve only touched on the surface of what Facebook is capable of in terms of gaining information.

 

Branding You

Branding You

After many months, weeks and days of planning, I finally tied the knot! One thing that I had been looking forward to was my new last name. While I have received the compliment (from more than one person) that the name Olivia Morgan sounds like a movie star name, I can’t even begin count the… Continue Reading

You Get What You Pay For

You Get What You Pay For

You get what you pay for. We all know that, but sometimes the deal seems too good to be true. So, you take a chance. This goes for just about everything in life. If it seems too good to be true, it usually is. The advertising world isn’t immune to these fly by nights and… Continue Reading

Wheelhouse Creative Adds Veteran Reporter to Talented Team

Wheelhouse Creative Adds Veteran Reporter to Talented Team

Wheeling, W. Va. – Wheelhouse Creative announces the addition of award-winning journalist Mitch Vingle to its talented team of creative professionals. Vingle brings over 38 years of writing experience to the team. Whether as a beat writer for WVU sports, a sports editor of the Morgantown Dominion Post and Charleston Gazette or award-winning columnist, his… Continue Reading

Flying in Small Planes

Flying in Small Planes

The joy of being strapped into a tin can thousands of feet above the ground. I was having lunch the other day with Jamie Bordas and Joe Monahan from Wheelhouse. Jamie was telling us of a pleasant experience he had recently had on his first privately chartered airplane trip. He mentioned that it was out… Continue Reading

The Life Lessons I Learned from World of Warcraft

The Life Lessons I Learned from World of Warcraft

Massively multiplayer online role-playing games (MMORPGs, mercifully) get a bad rap for being life-sucking parallel universes. However, games like World of Warcraft are a microcosm of many real-life experiences. No, really. For those who are unaware of how World of Warcraft works, here’s the gist: you start out mostly broke, you have no skills, very… Continue Reading

A Non-Designer’s Guide to Using Fonts

A Non-Designer’s Guide to Using Fonts

To most non-designers, the words “font”, “typeface”, and “typography” are interchangeable. But, from a graphic design perspective, there’s a difference. Although there is a lot of controversy over the terminology, here’s a simple way of looking at it. A typeface is a family of fonts. A font is a specific typestyle within that family. Typography is the art… Continue Reading

The Deep, Dark Pit of Filmmaking

The Deep, Dark Pit of Filmmaking

I remember one day long ago I had the bright idea to create short films as a hobby. I thought to myself it can’t be to hard all you really need is a camera, and a way to edit video! So that’s what I did I would invite my friends over, and we would make… Continue Reading

Wheelhouse’s Weekly Top 5 | August 20 – 24

Wheelhouse’s Weekly Top 5 | August 20 – 24

Top 5 Marketing, Advertising, Social Media, Technology & Life Happenings This Week Facebook Announces Yet Another Data Leak: Facebook has been making headlines recently for a lot of things, not many of them good. This week they revealed that nearly 4 million users of the app myPersonality may be at risk of a data breach.… Continue Reading

Epic Story Telling

Epic Story Telling

I have been involved in film making and digital video story telling pretty much my whole life. My camera and editing suite have been as close to me as my own brother. I feel as if this equipment is a part of me. I love great production hardware and software, and I love making it… Continue Reading

Wheelhouse’s Weekly Top 5 | August 13 -17

Wheelhouse’s Weekly Top 5 | August 13 -17

Top 5 Marketing, Advertising, Social Media, Technology & Life Happenings This Week Google is Tracking Your Movements, For Real: I don’t know if this is surprising or not to most of you but yes, Google has officially made a statement saying they do, in fact, record your movements even when you have told them not… Continue Reading

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