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Industry Report | July 9 – 13

Industry Report | July 9 – 13

Top 5 Marketing, Advertising and Social Media Happenings This Week

Papa John’s Big Time Slip: John Schnatter, aka Papa John himself, has been roped into quite a PR and well, life, mess. He recently resigned as CEO of the company about seven months ago and this week it came to light that he used a racial slur during a company-wide conference call prior to his resignation.

What’s happening now? Papa John’s is now planning to remove him from all marketing materials going forward and has completely parted ways with the figure who has been the face of the organization for decades.

To make matters worse, this is the time when the company really needs a public relations firm to help (we would call it executing a crisis communications plan) and unfortunately, the PR firm representing Papa John’s decided to cut ties immediately following the breaking news of Schnatter’s snide comment. They are also losing out on partnerships with professional sports teams and other major companies, which is a big revenue booster for them annually.

Our takeaway: not only is this an indecent thing to say as a human being, but for someone like Schnatter to make it as the representative of a massive organization, it’s even worse. Hopefully he learns from this and in the meantime, we’ll applaud the company for handling this so quickly and professionally!

Instagram Adds a New Question Feature: If you’re an avid Instagram user, you’re likely to have noticed the new feature plastering your followers’ stories this week. This may seem like all fun and games, except for one thing: your answers aren’t anonymous. Several people found this out the other day, according to the Independent UK. This may be due to the lack of a formal announcement from Instagram explaining that they are in fact not.

A tip: If you don’t see the new questions sticker, make sure you’ve updated it to the latest version for iOS and Android – version 52 is what you want.

Twitter Takes on Fake Accounts: Twitter announced yesterday that it would be getting rid of the ‘suspicious’, aka fake accounts, that follow you. So, don’t worry if your number of followers drops, it’s just Twitter’s way of keeping you safe. Most people will lose a few followers but for celebrities and professional athletes, they’ll be losing a lot. According to CNN, this move comes after the New York Times wrote about a firm that sold up to several million fake followers to customers who wanted to boost their stature on Twitter. Really?

The Justice Department Appeals Time Warner-AT&T Merger: Back in June, a federal judge ruled that the pre-negotiated deal of $85.4 billion was legal and went on to approve the merger. Now, the DoJ is saying ‘never mind’ – they have decided to appeal this ruling. The reason this is such a big deal is because some feel it would make the TV market less competitive and less innovative, according to CNBC. AT&T’s argument in this whole ordeal is that if they’re able to purchase Time Warner, they will finally be able to compete with streaming services like Amazon Prime and Netflix.

We will wait to see what happens next, but don’t sit too long because this could be a very interesting turn for AT&T’s future should the appeal be overturned.

Thai Soccer Team Rescued: On Tuesday, after a long nine days stuck in a cave without food or water, all 12 boys and their soccer coach were extracted from the cave safe and sound. This sent the internet and television worlds abuzz – with coverage constantly on every news channel, Twitter and Facebook all helped keep the world updated on this situation. The Thai Navy SEALs used their Facebook page to post continuous updates including video footage of the rescues and even a welcome ceremony after the boys had all been cleared from the hospital.

The Internet is a crazy way to keep up with current events like this and this is just a recent, feel-good example of how the world finds some positive in the negative through social media and beyond.

Above the Fold

Above the Fold

Back in the old days, we had a marketing tool that was perhaps unsurpassed by all others. It was known as print. Print came many forms. There were magazines, brochures, signs and the almighty newspaper. Today, electronic media has replaced, or at least dwarfed, much of the older style conduits for print advertising, but the… Continue Reading

Push the Envelope

Push the Envelope

Too often, individuals and corporations get stuck in a certain look because “That’s the look that everyone else in my industry goes with.” We see this most often in well-known industries…doctors wear white lab coats and look at x-rays, bank loan officers sit at computers and talk with people, real estate agents parade a couple… Continue Reading

Instagram for Business: Tips, Tricks & Ideas

Instagram for Business: Tips, Tricks & Ideas

Social media is everywhere. With Instagram being a huge player in the game we wanted to walk you through some of the best tips and tricks for your page.  Instagram is essentially a social atmosphere where you can create and promote your brand and image for your business. Below is a list to help you… Continue Reading

Tips for Impressive Cell Phone Photos

Tips for Impressive Cell Phone Photos

Cell phones and digital cameras have made photographers out of everyone. Technology has certainly taken most of the learning curve out of the craft. It used to be that you had to learn things like shutter speeds and aperture settings, exposure and reciprocity. Now all you have to do is point and shoot and the… Continue Reading

Why Blogs with Original Copy Are Best for Your Business

Why Blogs with Original Copy Are Best for Your Business

Creating blogs can be time consuming. Sometimes it is difficult to come up with original content. I am sure every company has thought about just grabbing some content from another blog. This can save you time, but did you know that Google could potentially penalize your site for doing just that? That’s why original content… Continue Reading

Look ‘Em in the Eye

Look ‘Em in the Eye

A while back, I worked on a video that required the subjects of an interview to talk directly to the camera. The people being filmed weren’t paid actors or on-air professionals and you could tell they felt uncomfortable speaking to the lens of my camera and you can’t blame them. With some coaching and a… Continue Reading

Cooking with Facebook

Cooking with Facebook

When scrolling through my personal social media I cannot help but stop and watch the recipe ideas from Facebook accounts like Buzzfeed Tasty and Goodful. At the beginning of the year I made a resolution to focus on making healthier lifestyle choices. For example, parking at the far end of the parking lot to get… Continue Reading

Just Because You Can, It Doesn’t Mean You Should

Just Because You Can, It Doesn’t Mean You Should

The title says it all. Those dreaded words have been uttered by many a parent, with the general goal of keeping your childhood self from doing something silly that you really wanted to do, but they knew you shouldn’t. This phrase is likely only trumped in the parental handbook by the phrase, “If so and… Continue Reading

Things I Learned from my Old Man

Things I Learned from my Old Man

My old man was a junk man his whole life. He started out as a rag picker in 1929 when he was 13 years old. He would pull a wagon through the streets of North, East, Center and South Wheeling, as well as the Island, Claytor, Elm Grove and Woodsdale, calling out for rags. These… Continue Reading

What Will My Video Project Cost?

What Will My Video Project Cost?

As a production professional, one of the first questions I am always asked by clients is, “How much will video production cost?” Although this question is important and valid, one might as well ask what the weather will be like in the United States tomorrow. Without narrowing down some variables, the question is impossible to… Continue Reading

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