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Author Archives: Olivia Silverio

Branding You

Branding You

After many months, weeks and days of planning, I finally tied the knot! One thing that I had been looking forward to was my new last name. While I have received the compliment (from more than one person) that the name Olivia Morgan sounds like a movie star name, I can’t even begin count the number of times I have been called just Morgan instead of Olivia. I am happy to share that I officially no longer have two first names. However, getting to this point was not the easiest process.

Have you ever tried to change your last name? I hadn’t either until a couple weeks ago. You have to have a number of items to prove your identity: A current social security card, driver’s license, birth certificate, proof of address on a piece of mail and last but not least your marriage license. All of a sudden, changing my last name was not as fun, or easy as I imagined it would be. Once all of my documents were gathered, I found myself waiting a very long time in the social security office, praying that I had everything I needed after waiting such a long time. It would take seven to ten business days for my new social security card to arrive. I joked that I was not Olivia Morgan nor Olivia Silverio during that time…I was stuck with just Olivia. As told, my new card arrived, and I was on to the next step- a new driver’s license.

Getting a new driver’s license required all of the same documents, so it was not as daunting as the aforementioned. Once again, I am in limbo of names being that I am anxiously awaiting the arrival of my new driver’s license. With the upcoming changes, I opted for Ohio’s new compliant driver’s license and identification card that is mailed out instead of printed at the BMV. As I sit back and think about how I am nearing the end of my name changing process, I can’t help but to compare it to branding.

Each and every brand has an identity. Sometimes these identities are strong, but sometimes the brand loses its identity and needs a re-brand to get back on track. At Wheelhouse Creative, we enjoy each and every opportunity to work with you and your brand. Whether it is building brand identities from scratch or giving your brand a makeover with a modernized logo, new business cards, envelopes, or website, we work with you to determine a consistent, top-notch brand strategy. Speaking of consistency, I should start working on my new signature. If you think your brand is ready for a new identity, small or big, check out some of our workand give us a call!

Cooking with Facebook

Cooking with Facebook

When scrolling through my personal social media I cannot help but stop and watch the recipe ideas from Facebook accounts like Buzzfeed Tasty and Goodful. At the beginning of the year I made a resolution to focus on making healthier lifestyle choices. For example, parking at the far end of the parking lot to get… Continue Reading

I would travel 902.4 miles…

I would travel 902.4 miles…

I remember it like it was yesterday, I was sitting in my first grade classroom and we were discussing where we wanted to go for our “senior trip” after our future graduation. At that point in time, I’m not even sure if we knew what year we would graduate, but there we sat making BIG… Continue Reading

To Emoji or Not To Emoji?

To Emoji or Not To Emoji?

The Emoji keyboard was first introduced to Americans in 2011 in an Apple iPhone update. Before they were a big hit in the U.S., Emojis were popular in Asia, particularly Japan, when Shigetaka Kurita developed them in 1999! Today, we see emojis everywhere, and even see them included in U.S. marketing strategies and campaigns. Since… Continue Reading

One Last Semester

One Last Semester

My original life plan was to go to school to be an occupational therapist. After sitting in a bunch of science classes that would help me with my “dream career,” I decided that I no longer had an interest in science and that I wanted to do something else. I finished out the semester and… Continue Reading

Full Circle

Full Circle

When you’re young and think you know it all you have a hard time seeing why people, particularly those in charge, act the way they do and why the little details are so important. Lately I have found myself thinking about life and how stuff like this eventually comes full circle. A few months ago,… Continue Reading

Has It Really Been That Long?

Has It Really Been That Long?

One of my favorite social media apps is an app called “Timehop.” Timehop is an app that collects all of your old posts and photos from your mobile device, Facebook page, Twitter, Instagram and Foursquare and takes you back in time to when your photo was taken or post was shared. Before I get out… Continue Reading

Ice Cream: A Family Tradition

Ice Cream: A Family Tradition

Ice cream is one sweet treat. Whether it was purchased from a truck, a grocery store, the pool concession stand or from the small-town Dairy Queen after a little league win, we have all experienced the joys of ice cream. We all have our favorite brands, favorite flavors and favorite ways to consume the treat.… Continue Reading

Leo’s Big Adventure

Leo’s Big Adventure

For those of you who don’t know, I am obsessed with spending the majority of my time with my dog, Leo. Leo is my 3-year-old Bichon Frise and is the second Bichon that I have owned in my life. My first Bichon was named Chadee and he lived to the ripe old age of 15.… Continue Reading

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