BLOG

Author Archives: Don Feenerty

The Creative Difference

The Creative Difference

People often say to creative people they wish they were more creative themselves.

They tell designers they used to draw but gave it up because they didn’t have enough time. They tell writers they’ve always wanted to write a novel — the idea is already in their head! — but they lack the talent to put it on paper. Or — my personal favorite — they tell photographers they know of a perfect picture that could make someone a lot of money.

All fear they lack the creativity to achieve their artistic dreams. What they really lack, however, is the willingness and desire to work hard at something they think is play.

All minds are creative. Some of those minds, though, get more practice than others. Ask any novelist how much time they spend at their craft. Ask the same of a designer or photographer, musician, song writer, watercolorist or sculptor. They will all tell you it is a full-time job. To be really good at any creative endeavor one must work at it and work hard. The great part of this kind of work is that as “creatives” we usually enjoy what we do, and that makes all the difference.

At Wheelhouse Creative our creative team is in a separate building from the employees who work on accounts, bookkeeping and placement. This is for one simple reason: Creatives function best in a creative environment surrounded by other creatives. Our humor is different. Our habits are different, and our conversations are wildly unique to fellow creatives. We are all here in our creative building where we can bounce creative ideas off one another all day long.

Were you to visit our creative building you might find us irreverent or even silly. Other times you would think you walked into any boardroom anywhere in the USA. You won’t find many suits or ties in my building. You’d be more likely to find a Dragon Ball Z T-shirt or that of World of Warcraft. In my office you will find stained glass and odd clock parts assembled in an awkward enough way to be visually appealing yet perfectly functional. We are creatives, and we make no excuses.

When it comes to campaign creation or development of a social media marketing strategy, you can bet your eyeteeth you will want the room full of creatives. The same goes for hashtag development, slogans, lyrics, music hooks, animations, websites, logos, photography, direct mail, magazine ads, outdoor designs or any advertising or marketing piece your company may need. All of this comes from our Wheelhouse creative department and is packaged nicely and professionally for the end user.

Now, don’t be surprised when we come to visit you and you can’t tell who our creative members are. Cleaned and wearing a jacket we look just like you.

That’s in part because we ARE just like you. Some of us just practice more so we can help the rest.

 

He Who Plants Oaks

He Who Plants Oaks

They say he who plants an oak tree does so knowing the shade provided will be for a future generation. Though this may be true, the growing oak provides plenty of benefits for the here and now. Watching something so frail and tender as a young oak grow, knowing that one day it will be… Continue Reading

You Get What You Pay For

You Get What You Pay For

You get what you pay for. We all know that, but sometimes the deal seems too good to be true. So, you take a chance. This goes for just about everything in life. If it seems too good to be true, it usually is. The advertising world isn’t immune to these fly by nights and… Continue Reading

Flying in Small Planes

Flying in Small Planes

The joy of being strapped into a tin can thousands of feet above the ground. I was having lunch the other day with Jamie Bordas and Joe Monahan from Wheelhouse. Jamie was telling us of a pleasant experience he had recently had on his first privately chartered airplane trip. He mentioned that it was out… Continue Reading

Finding the Perfect Shot

Finding the Perfect Shot

The first thing I want to know on a video set is where my shot is. Once I know my shot and shot location I’m able to light it, dress it and figure out the motion. It’s TV folks. It’s magic, or at least it looks like it. Our job as Wheelhouse Creative’s video production… Continue Reading

Around Town: Oglebay’s Route 88 Brew & BBQ

Around Town: Oglebay’s Route 88 Brew & BBQ

It starts as you walk toward the building. From the parking lot you detect the wonderful tang of wood smoke and smell of meat cooking. Then as you get a little closer you actually see the smoke, and if you are lucky you might see the master chef himself carrying in a tray of beautiful… Continue Reading

Above the Fold

Above the Fold

Back in the old days, we had a marketing tool that was perhaps unsurpassed by all others. It was known as print. Print came many forms. There were magazines, brochures, signs and the almighty newspaper. Today, electronic media has replaced, or at least dwarfed, much of the older style conduits for print advertising, but the… Continue Reading

Tips for Impressive Cell Phone Photos

Tips for Impressive Cell Phone Photos

Cell phones and digital cameras have made photographers out of everyone. Technology has certainly taken most of the learning curve out of the craft. It used to be that you had to learn things like shutter speeds and aperture settings, exposure and reciprocity. Now all you have to do is point and shoot and the… Continue Reading

Things I Learned from my Old Man

Things I Learned from my Old Man

My old man was a junk man his whole life. He started out as a rag picker in 1929 when he was 13 years old. He would pull a wagon through the streets of North, East, Center and South Wheeling, as well as the Island, Claytor, Elm Grove and Woodsdale, calling out for rags. These… Continue Reading

Cooking with the Wheelhouse Creative Director

Cooking with the Wheelhouse Creative Director

 With the holiday season upon us, people across this great nation of ours start thinking about food. Not just any food, but traditional, iconic home cooked food. The problem is, not everyone knows how to cook. Actually, I think most people don’t really know how to cook, and why would they? Since the 1970s, we… Continue Reading

A Powerful Experience

A Powerful Experience

The first time I actually experienced raw, brute power was when I fired up my first tractor. It was a 1959 Allis Chalmers D14, bright orange and covered in grease and oil. It was dirty, ugly and beat to crap, but I fell in love with it just the same. To think I almost refused… Continue Reading

My Log House Adventure

My Log House Adventure

My wife and I are at a place in our lives where travel is not as important to us as it used to be. We liked traveling to far away lands. Now we are much more interested in traveling to far away times. For us our most recent journey takes the form of an 1809… Continue Reading

16 Cypress Avenue, Wheeling, WV 26003
304.905.6005


One Gateway Center, 420 Fort Duquesne Blvd., Suite 1875, Pittsburgh, PA 15222
412.291.8971

© 2019, Wheelhouse Creative, LLC. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.